Vegan Writer: Wandering Solo, Writing with Heart, One Story at a Time
More than 1 in 2 Gen Z consumers in India are willing to adopt plant-based foods.
Now that’s a whooping big number considering that Gen Z constitutes 27% of our Indian population. It is not only India’s largest demographic but also the most influential consumer group.
When I was contemplating about turning vegan, there were two things that I knew I would miss the most. One was cheese and the other was ice-cream.
Ice-cream is childhood best friend, ice-cream is the instant boost you need on a bad day, and ice-cream is the silent company that you can always enjoy.
But when I dug further into it, I found Indian brands who were making vegan ice-creams, and I let a sigh of relief.
At that point, there were just a few brands that made plant-based ice cream, but now there are a lot of other brands as well.
I recently attended a webinar hosted by the Good Food Institute (GFI) on plant-based meat consumers in the US and I walked away with a notepad full of fascinating insights. If you’re curious about who’s saying yes to plant-based meat (and who’s still sitting on the fence), read on.
I think there are more innovations happening in the plant-based industry than in AI. Okay, maybe I am exaggerating a bit. But if you follow plant-based news, you’ll constantly come across groundbreaking developments. Terms like precision fermentation, extrusion technology, and plant cell culture are becoming more common, signalling how food and sustainability are evolving. Here are a few vegan innovations that truly made me say, “Wow!”
Recently, when Instamart was out of my favourite brand of Oat milk for two days in a row, I quickly checked Amazon Fresh. (How can one live without coffee, right?) I was pleasantly surprised to see not only my usual brand but also many new plant-based milk options. This is a big change from a few years ago when I became vegan. This piqued my curiosity, and I went down the rabbit hole to find out what had caused this rise of vegan milk in India in the recent years. Read on if you are curious about it too.